In fact, 66% of online consumers will also start their online search on Amazon.Īmazon has over 310 million active users worldwide.Īmazon has an absolutely huge user base. Nearly nine out of ten Americans will choose to buy products from Amazon rather than buy from somewhere else. Meanwhile, Walmart also lags far behind Amazon, with just over 410 million.Ĩ9% of us consumers are more likely to buy products from Amazon than from any other e-commerce site. That’s more than double even the second most popular e-commerce market, eBay, which had 885 million visits per month. Just how popular is Amazon with American shoppers and other shoppers around the world? Well, according to our research:Īs of 2021, Amazon has 2.45 billion unique monthly visitors. adults now spend between $50-$100 per month on Amazon purchases.Īs of 2021, Amazon’s total net sales revenue reached $469.82 billion.įor further analysis, we broke down the data in the following ways:Īmazon Shoppers | Amazon Prime Members | Sales, Shipping, and Fulfillment Centers | Amazon Seller | Trends and ProjectionsĪmazon wouldn’t be as big as it is if people didn’t choose to shop there. There are over 12 million products sold on Amazon.Īround 70% of American adults are Amazon Prime members ( 148.6 million people).ģ1% of U.S. In 2021, Amazon’s share of all e-commerce sales in the U.S. With that in mind, we’ve investigated just how big Amazon really is, and according to our extensive research:Īs of 2022, there are over 197 million monthly active users (MAUs) who use the Amazon app. After all, as the largest e-commerce market in the U.S., Amazon has a huge impact on online shopping. Today, it can be hard to imagine living in a world where we can’t have anything we need to be delivered right to our door by Amazon.
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